[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.clzt.cz\/k-cemu-je-tu-logo\/#Article","mainEntityOfPage":"https:\/\/www.clzt.cz\/k-cemu-je-tu-logo\/","headline":"K \u010demu je tu logo?","name":"K \u010demu je tu logo?","description":"U\u017e d\u00e1vno jsme si my lid\u00e9 zvykli na to, \u017ee se firmy p\u0159i nab\u00edzen\u00ed sv\u00fdch kvalitn\u00edch nebo aspo\u0148 trochu funk\u010dn\u00edch v\u00fdrobk\u016f neskr\u00fdvaj\u00ed, \u017ee tyto sv\u00e9 nab\u00eddky nep\u0159edkl\u00e1daj\u00ed anonymn\u011b. A tak\u00e9 si lehce domysl\u00edme, \u017ee tak doty\u010dn\u00e9 podniky \u010din\u00ed z\u00e1m\u011brn\u011b. Kdyby toti\u017e z\u00e1kazn\u00edci nev\u011bd\u011bli, co \u017ee se jim tu konkr\u00e9tn\u011b nab\u00edz\u00ed, kdyby nev\u011bd\u011bli, od koho dan\u00e1 […]","datePublished":"2022-02-23","dateModified":"2023-05-31","author":{"@type":"Person","@id":"https:\/\/www.clzt.cz\/author\/#Person","name":"","url":"https:\/\/www.clzt.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/59b0e4716b6bc16861d789b0eb3efe04cb591482277f92a016ec4356fe735210?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/59b0e4716b6bc16861d789b0eb3efe04cb591482277f92a016ec4356fe735210?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"clzt.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.clzt.cz\/wp-content\/uploads\/Google_Play_ewVliX.jpg","url":"https:\/\/www.clzt.cz\/wp-content\/uploads\/Google_Play_ewVliX.jpg","height":0,"width":0},"url":"https:\/\/www.clzt.cz\/k-cemu-je-tu-logo\/","about":["Business"],"wordCount":444,"articleBody":"       U\u017e d\u00e1vno jsme si my lid\u00e9 zvykli na to, \u017ee se firmy p\u0159i nab\u00edzen\u00ed sv\u00fdch kvalitn\u00edch nebo aspo\u0148 trochu funk\u010dn\u00edch v\u00fdrobk\u016f neskr\u00fdvaj\u00ed, \u017ee tyto sv\u00e9 nab\u00eddky nep\u0159edkl\u00e1daj\u00ed anonymn\u011b. A tak\u00e9 si lehce domysl\u00edme, \u017ee tak doty\u010dn\u00e9 podniky \u010din\u00ed z\u00e1m\u011brn\u011b. Kdyby toti\u017e z\u00e1kazn\u00edci nev\u011bd\u011bli, co \u017ee se jim tu konkr\u00e9tn\u011b nab\u00edz\u00ed, kdyby nev\u011bd\u011bli, od koho dan\u00e1 nab\u00eddka poch\u00e1z\u00ed, z\u0159ejm\u011b by se j\u00ed vyhnuli u\u017e z preventivn\u00edch d\u016fvod\u016f. M\u011bli by zkr\u00e1tka \u0161patn\u00fd dojem z toho, \u017ee se p\u016fvodce tohoto mo\u017en\u00e1 styd\u00ed ke sv\u00e9mu v\u00fdtvoru p\u0159ihl\u00e1sit.  Zvykli jsme si tedy, \u017ee se nab\u00eddky ozna\u010duj\u00ed sv\u00fdm p\u016fvodcem. N\u011bkdy je tu naps\u00e1no, od koho doty\u010dn\u00fd sortiment poch\u00e1z\u00ed, n\u011bkdy je tu ale t\u0159eba i jenom logo. A i to vlastn\u011b mnoha lidem sta\u010d\u00ed, kdy\u017e se tito rozhoduj\u00ed, zda n\u011bjakou nab\u00eddku akceptuj\u00ed nebo ne. Logo je toti\u017e navzdory sv\u00e9 zd\u00e1nliv\u00e9 ban\u00e1lnosti n\u011bco n\u00e1ramn\u011b d\u016fle\u017eit\u00e9ho. Toto se poj\u00ed s ur\u010ditou firmou a ur\u010dit\u00fdm typem v\u00fdrobk\u016f, a slou\u017e\u00ed k tomu, aby si z\u00e1kazn\u00edci s jeho pomoc\u00ed sn\u00e1ze a rychleji vybrali z nab\u00eddek na trhu to, o\u010d maj\u00ed z\u00e1jem. Kdy\u017e my lid\u00e9 vid\u00edme ur\u010dit\u00e9 logo, \u010dasto hned v\u00edme, o jakou firmu jde, \u010dasto hned odhadneme, k \u010demu takov\u00e9 zbo\u017e\u00ed slou\u017e\u00ed a jak\u00e9 m\u00e1 z\u0159ejm\u011b kvality. V\u00edme t\u0159eba, \u017ee nalezneme-li na n\u011b\u010dem logo Volkswagenu, nejde o potraviny, ale o vozidla, a sou\u010dasn\u011b n\u00e1m takov\u00e9 logo napov\u00ed i to, \u017ee jde o vozidla docela kvalitn\u00ed, jim\u017e by ti, jim\u017e jde o kvalitu, m\u011bli d\u00e1t p\u0159ednost dejme tomu p\u0159ed n\u011bjak\u00fdmi pochybn\u00fdmi zna\u010dkami v\u00fdrobk\u016f z exotick\u00fdch zem\u00ed, kde nelze o\u010dek\u00e1vat nic ne\u017e ni\u017e\u0161\u00ed cenu.  A tak logo pot\u0159ebuje ka\u017ed\u00fd, kdo se chce u\u017eivit nab\u00edzen\u00edm sv\u00e9 produkce. Ka\u017ed\u00fd pot\u0159ebuje symbol, kter\u00fd by se v mysl\u00edch lid\u00ed spojil s ur\u010dit\u00fdmi charakteristikami a kter\u00fd by spolurozhodoval p\u0159i v\u00fdb\u011bru toho, na co z\u00e1kazn\u00edci vsad\u00ed. A kde u n\u00e1s maj\u00ed podnikatel\u00e9 takov\u00e9 logo vz\u00edt? Tvorba loga Chomutov se d\u00e1 v\u0159ele doporu\u010dit. Proto\u017ee tady vytv\u00e1\u0159ej\u00ed odborn\u00edci kvalitn\u00ed loga, je\u017e se nezapom\u00ednaj\u00ed. A kdy\u017e si n\u011bkdo zvol\u00ed zde nab\u00edzen\u00e9 logo za svou zna\u010dku, m\u00e1 v\u011bt\u0161\u00ed nad\u011bji, \u017ee na trhu usp\u011bje.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"K \u010demu je tu logo?","item":"https:\/\/www.clzt.cz\/k-cemu-je-tu-logo\/#breadcrumbitem"}]}]