[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.clzt.cz\/zakladni-pravidla-pro-vas-web\/#Article","mainEntityOfPage":"https:\/\/www.clzt.cz\/zakladni-pravidla-pro-vas-web\/","headline":"Z\u00e1kladn\u00ed pravidla pro v\u00e1\u0161 web","name":"Z\u00e1kladn\u00ed pravidla pro v\u00e1\u0161 web","description":"Spr\u00e1vn\u00fd podnikatel mus\u00ed m\u00edt web. Bez toho by ho nikdo na internetu nena\u0161el a nejevil by tak o jeho produkty \u010di slu\u017eby z\u00e1jem. M\u00e1te t\u0159eba web u\u017e n\u011bjakou dobu, ale st\u00e1le nem\u00e1te dostate\u010dn\u00fd po\u010det n\u00e1v\u0161t\u011bvn\u00edk\u016f va\u0161eho webu nebo m\u00e1te dost n\u00e1v\u0161t\u011bvn\u00edk\u016f, ale m\u00e1lo prodan\u00fdch slu\u017eeb \u010di produkt\u016f? Je d\u016fle\u017eit\u00e9 zn\u00e1t z\u00e1kladn\u00ed pravidla pro vytv\u00e1\u0159en\u00ed web\u016f. […]","datePublished":"2022-01-13","dateModified":"2023-05-31","author":{"@type":"Person","@id":"https:\/\/www.clzt.cz\/author\/#Person","name":"","url":"https:\/\/www.clzt.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/59b0e4716b6bc16861d789b0eb3efe04cb591482277f92a016ec4356fe735210?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/59b0e4716b6bc16861d789b0eb3efe04cb591482277f92a016ec4356fe735210?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"clzt.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.clzt.cz\/wp-content\/uploads\/pexels-pixabay-39284_1.jpg","url":"https:\/\/www.clzt.cz\/wp-content\/uploads\/pexels-pixabay-39284_1.jpg","height":0,"width":0},"url":"https:\/\/www.clzt.cz\/zakladni-pravidla-pro-vas-web\/","about":["Web"],"wordCount":451,"articleBody":"Spr\u00e1vn\u00fd podnikatel mus\u00ed m\u00edt web. Bez toho by ho nikdo na internetu nena\u0161el a nejevil by tak o jeho produkty \u010di slu\u017eby z\u00e1jem. M\u00e1te t\u0159eba web u\u017e n\u011bjakou dobu, ale st\u00e1le nem\u00e1te dostate\u010dn\u00fd po\u010det n\u00e1v\u0161t\u011bvn\u00edk\u016f va\u0161eho webu nebo m\u00e1te dost n\u00e1v\u0161t\u011bvn\u00edk\u016f, ale m\u00e1lo prodan\u00fdch slu\u017eeb \u010di produkt\u016f? Je d\u016fle\u017eit\u00e9 zn\u00e1t z\u00e1kladn\u00ed pravidla pro vytv\u00e1\u0159en\u00ed web\u016f.Nejd\u016fle\u017eit\u011bj\u0161\u00ed jsou dv\u011b pravidla.A) C\u00edlov\u00e1 skupinaP\u0159i podnik\u00e1n\u00ed a zakl\u00e1d\u00e1n\u00ed webu je d\u016fle\u017eit\u00e9 v\u011bd\u011bt, komu chceme dan\u00e9 produkty \u010di slu\u017eby nab\u00eddnout. Respektive, zda se zam\u011b\u0159ujete na mlad\u00e9 lidi, na star\u0161\u00ed, na \u017eeny, na mu\u017ee, na lidi se z\u00e1jmem o va\u0159en\u00ed atd. Je tedy d\u016fle\u017eit\u00e9 si naj\u00edt c\u00edlovou skupinu, na kterou se zam\u011b\u0159\u00edte. Danou skupinu mus\u00edte z\u00e1rove\u0148 zaujmout poutav\u00fdm obsahem, p\u0159ehledem str\u00e1nky a vzhledem str\u00e1nky. Je tedy d\u016fle\u017eit\u00e9, aby web nebyl p\u0159epl\u00e1c\u00e1n barvami, aby bylo klasick\u00e9 \u010dern\u00e9 p\u00edsmo na b\u00edl\u00e9m podkladu, aby ty nejd\u016fle\u017eit\u011bj\u0161\u00ed v\u011bci byly na jednom m\u00edst\u011b (jako je nap\u0159\u00edklad MENU), aby obsah nebyl dlouh\u00fd, nudn\u00fd, s gramatick\u00fdmi chybami a hlavn\u011b, abyste m\u011bli web optimalizovan\u00fd pro r\u016fzn\u00e1 za\u0159\u00edzen\u00ed. Pokud budete m\u00edt web nastaven jen pro po\u010d\u00edta\u010de, tak toho va\u0161e publikem na mobilu \u010di tabletu moc neuvid\u00ed.B) Stanoven\u00ed vlastn\u00edch c\u00edl\u016fStanoven\u00ed vlastn\u00edch c\u00edl\u016f je velice d\u016fle\u017eit\u00e9. Mus\u00edte v\u011bd\u011bt, co od sv\u00e9ho podnik\u00e1n\u00ed a webu \u010dek\u00e1te. Proto si ud\u011blejte kl\u00ed\u010dov\u00e9 body, kter\u00fdch se budete dr\u017eet a budete pro n\u011b d\u011blat v\u0161e, abyste toho dos\u00e1hli. Mezi va\u0161e c\u00edle m\u016f\u017ee pat\u0159it to, \u017ee si \u0159eknete, \u017ee za m\u011bs\u00edc chcete prodat o 10 % v\u00edce zbo\u017e\u00ed ne\u017e p\u0159edchoz\u00ed m\u011bs\u00edc. Nebo si tak\u00e9 m\u016f\u017eete \u0159\u00edct, \u017ee chcete zkusit nato\u010dit video a zjistit, zda bude m\u00edt \u00fasp\u011bch. D\u00e1le va\u0161\u00edm c\u00edlem m\u016f\u017ee b\u00fdt, aby se o v\u00e1s pov\u00eddalo na jin\u00fdch webech. Hodn\u011b lid\u00ed si d\u00e1v\u00e1 za c\u00edl, \u017ee p\u0159i zv\u00fd\u0161en\u00ed z\u00e1kazn\u00edk\u016f a prodeje vytvo\u0159\u00ed aplikaci. Nem\u016f\u017eete samoz\u0159ejm\u011b \u010dekat, \u017ee v\u00e1m web za\u010dne \u0161lapat jako hodinky t\u0159eba po m\u011bs\u00edci. \u010casto to trv\u00e1 a va\u0161i z\u00e1kazn\u00edci si mus\u00ed naj\u00edt k v\u00e1m tu spr\u00e1vnou cestu.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Z\u00e1kladn\u00ed pravidla pro v\u00e1\u0161 web","item":"https:\/\/www.clzt.cz\/zakladni-pravidla-pro-vas-web\/#breadcrumbitem"}]}]